Showroom USSPA_ Spain

...wooden sculpture, object...

Project : Concept of a showroom for a Czech spa producer

Location : Allicante, Spain

... The concept of a showroom in the hall of an old store-house, a wooden object with an embedded spa, contrasting a white designed space with a preserved original construction. The idea was to dignify the design of a spa, which was commonly seen as a piece of pseudo-art by the corner of a supermarket, in order to exibit the design of it as if it were in a modern art gallery - a white-hall space which would be the object of a wooden sculpture, graphic, light, video, multimedia performance...

This concept is a continuation of a successfully realized showroom in Dolní Dobrouč.